July 4, 2008
Daily Quote“To acquire knowledge, one must study; but to acquire wisdom, one must observe.” - Marilyn vos Savant
[...] I think that more and more, non-profits are going to be in the business of not so much maintaining memberships, which is what they have done up until now, where basically it's a series of one-to-many communication where you basically send people various form letters and ask them to give you money and to support what you are doing in other ways. I think that is on its way out.
I'm sure they will continue to exist for quite some time, but I think that non-profits that are going to be really effective in the coming decade are going to be the ones that create at least a sense of many-to-many communications, where people feel that they are not just a member, they are a participant [emphasis mine]; where there is lots of communication happening from people in all sorts of positions in the organization, and that there starts to be this blurring of the line, [...]
-- Alex Steffen, Sharing Solutions: An Interview with Alex Steffen of WorldChanging (NetSquared)

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